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Reay, Pymont and Standen (1976a, September 01). Towards the elimination of risk from investment in new products. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/towards-the-elimination-of-risk-from-investment-in-new-products
, C. (1976a, August 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119
, C. (1976a, August 01). Project D: New brand from Benson & Hedges. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/project-d-new-brand-from-benson-hedges
, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts
, C. (1976a, July 01). Unicliffe long-term developments Think Tank results. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/unicliffe-long-term-developments-think-tank-results
, C. (1976a, July 01). Gardeners' attitudes to pruners. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/gardeners-attitudes-to-pruners
, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids
, C. (1976a, July 01). Qualitative research into a new Sherbet dessert. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-a-new-sherbet-dessert
Rapello and Chauvineau (1976a, June 15). From a survey of market needs to the designing of a total product (French). ANA - ESOMAR. Retrieved April 27, 2024, from